Conversion Optimization: The Art and Science of Converting Prospects to Customers

Conversion Optimization: The Art and Science of Converting Prospects to Customers
     Paperback: 272 pages
     Publisher: O’Reilly Media; 1 edition (November, 2010)
     Language: English
     ISBN-10: 1449377564
     ISBN-13: 978-1449377564
     File Size: 21.8 MB

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision — without driving them away through data overload or tedious navigation. You’ll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you’re involved with marketing or designing a large ecommerce site, or managing a modest online operation.

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