App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want
     Paperback: 352 pages
     Publisher: O’Reilly Media; 1 edition (October, 2010)
     Language: English
     ISBN-10: 1449389767
     ISBN-13: 978-1449389765
     File Size: 13.3 MB

How can you make your iPhone or iPad app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPhone and iPad app design and development, App Savvy focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app — the ingredients for turning a great idea into a genuinely successful product.

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